Ideas & progress

• Content & expertiseIdea

  Video answers & personal branding

  Start with video opportunities for existing pages: filter by Video, open a clear recording brief and work through your filming day.

  Subtasks (9): Video answers & personal branding+

  • First version

    To do: Find and categorise video opportunities

    Identify pages where a video answer could improve the content for searchers. Add these alongside page and article opportunities, categorise the buyer question and show the evidence, expected benefit, effort and confidence.

  • First version

    To do: Give the prompt and exact website placement

    Provide the question, answer outline or recording prompt, page title and URL, and precise section where the video belongs. For an existing FAQ, add the video beside that question’s written answer. Ask for missing facts or examples.

  • First version

    To do: Filter by Video and start recording

    Open the opportunities list, filter to Video and prioritise useful answers that take the least effort. Each brief has the content, intended speaker, suggested duration and placement instructions ready for a phone or agency filming day.

  • Later

    To do: Company voice & personal brands

    Give founders and specialists their own profiles, expertise and content themes within a shared company identity. Support several real people within one company, each with their own perspective and channels. Suggest the person best placed to answer each question and keep their experience attributed to them.

  • Later

    To do: Reviewable brand guides

    Turn business inputs into tone-of-voice and visual-style guides you can refine and use across your content. Capture a consistent company voice while making room for individual contributors. Keep the guides editable and useful beyond an individual article.

  • Later

    To do: Long-form video opportunities

    Prepare deeper explanations, demonstrations and interviews that help customers make a confident buying decision. Build an outline around pricing, comparisons, concerns or recurring sales questions. Identify the expertise and supporting evidence needed before recording.

  • Later

    To do: Record with Scout

    Record a video against your brief inside Scout, then review the result before using it. Keep the recording alongside its question and intended use. Review the video and transcript before anything is published.

  • Later

    To do: A quick interview with Scout

    Let Scout ask useful questions and follow-ups to help you share what you know naturally. Use your actual answers, examples and experience to develop the content. Review the resulting material and its attribution before sharing it.

  • Later

    To do: One answer, several useful formats

    Turn a longer answer into useful clips, captions and written content, ready for review and publishing. Preserve the speaker's meaning and connect each version to the original answer. Choose the accounts and pages for each approved output.

• Business contextIdea

  Confirm what your business offers

  Review products and services found during a website crawl before Scout uses them to shape content.

  Subtasks (2): Confirm what your business offers+

  • To do: Review discovered products and services

    Confirm crawl findings before Scout uses them to shape content. Keep source evidence and preserve your corrections on later crawls.

  • To do: Make large catalogues manageable

    Review relevant categories and choose what Scout should promote without approving every individual product.

• ConversionIdea

  Your own calls to action

  Create reusable calls to action with your own wording, destination and visual style for relevant content.

  Subtasks (2): Your own calls to action+

  • To do: Create and manage reusable calls to action

    Set the wording, destination and visual style, then preview, edit or retire saved calls to action.

  • To do: Use the right next step in each answer

    Choose a relevant call to action and review it with the content before publication.

• Publishing & reachIdea

  Publishing & hosted blogs

  Publish through more supported platforms, or use a Scout-hosted blog on your own domain.

  Subtasks (2): Publishing & hosted blogs+

  • To do: A blog hosted by Scout

    Publish a blog on your own domain or subdomain with Scout looking after the hosting. Connect a publishing domain for each website. Use the same content review and publishing workflow without maintaining a separate blog platform.

  • To do: More publishing destinations

    Connect more of the places you publish, guided by the platforms customers actually need. Explore additional direct integrations beyond the current WordPress and webhook options. Keep destination choices and publication results visible.

• Agency workflowsIdea

  Agency workspace

  Bring agency branding, client delivery, approvals and reporting into one workspace with separate context for each client.

  Subtasks (6): Agency workspace+

  • To do: Scout with your agency's branding

    Use your agency's logo and product name in Scout, with a possible custom app domain. Start with the existing workspace and its current permissions. Treat custom domains as a separate step from logo and name customisation.

  • To do: Cross-client delivery dashboard

    See planning, drafting, review and publishing activity across your client websites in one view. Spot the work that needs attention while retaining each client's separate context.

  • To do: Reusable agency defaults

    Save writing, imagery and workflow starting points, with room for each client's own preferences. Reuse a starting point without flattening different clients into the same voice.

  • To do: Client review & approval

    Give clients a dedicated way to review content, leave feedback and approve work before publication. Keep the review attached to the content and make the next action clear.

  • To do: Editorial & client roles

    Explore more specific access for strategists, writers, editors and clients working on content. Build on existing workspace permissions with roles suited to editorial and client workflows.

  • To do: Shareable client reporting

    Share clearer reports on website findings, published content and organic performance with your clients. Keep progress connected to the evidence and distinguish activity from measured outcomes.

Nothing planned yet. Ideas move here when we decide to take them forward.

Nothing from this board is being built yet.

No releases from this board yet. Completed features will appear here.