1. Who we are and how these terms apply
GrowthScout is operated by [INSERT LEGAL ENTITY NAME], registered or established in [INSERT PLACE OF REGISTRATION OR ESTABLISHMENT] under number [INSERT REGISTRATION NUMBER, IF APPLICABLE], with its registered or principal office at [INSERT REGISTERED OR PRINCIPAL POSTAL ADDRESS]. In these terms, “GrowthScout”, “we”, “us”, and “our” mean that entity. “Customer”, “you”, and “your” mean the business or organisation that accepts these terms. “Authorised User” means a person whom the Customer permits to use its account. The Customer is responsible for its Authorised Users' compliance with these terms.
These terms apply to growthscout.io, GrowthScout accounts, subscriptions, generated material, integrations, and related services (together, the “Service”). By creating an account, accepting an invitation, starting a subscription, or using the Service, you agree to these terms. If you use the Service for an organisation, you confirm that you can bind it to these terms.
The Service is intended only for use in the course of a trade, business, craft, or profession. It is not offered for personal or household use. By accepting these terms, you confirm that you are acting wholly or mainly for business purposes and not as a consumer. If applicable law nevertheless treats you as a consumer, nothing in these terms excludes or limits any mandatory consumer right or remedy, although the Service is not intended for consumer use. Any order form, checkout page, plan description, or written agreement we expressly incorporate forms part of the contract. If there is a conflict, a signed written agreement takes priority, followed by the order or checkout terms, then these terms.
2. Accounts, eligibility, and authority
You must be at least 18, legally able to enter a contract, and acting for business purposes. You agree to:
- provide complete, accurate, and current account and billing information;
- keep passwords, sign-in methods, recovery details, and integration credentials secure;
- give each person an appropriate organisation role and promptly remove access that is no longer needed;
- tell us promptly if you suspect unauthorised access or misuse; and
- accept responsibility for activity carried out through your account by people you authorise.
Organisation owners and administrators can manage members, websites, billing, settings, and integrations. You are responsible for deciding who receives those permissions and for disputes between your organisation's members.
3. What the Service does
GrowthScout can analyse websites and public search information, organise SEO work, suggest keywords and content plans, generate or edit text and images using AI, store media, and deliver content to publishing destinations that you connect. Features and allowances depend on your plan, settings, available credits, and third-party services.
GrowthScout is a workflow and publishing tool. It is not a substitute for professional editorial, legal, medical, financial, tax, safety, or regulatory advice. Search engines and AI-search systems decide independently how they crawl, index, rank, quote, or display content.
We will provide the Service with reasonable care and skill. That commitment does not make generated output verified, professional advice, or suitable for publication without the review described in these terms.
5. Your material and instructions
“Customer Material” means websites, prompts, instructions, business information, uploads, media, data, content plans, source material, and other information that you or your users provide or make available to the Service. You retain your rights in Customer Material.
You grant us a worldwide, non-exclusive, royalty-free licence to host, copy, retrieve, transform, transmit, display, and otherwise use Customer Material only as reasonably necessary to provide, maintain, secure, support, and troubleshoot the Service, comply with law, and exercise our rights under these terms. That licence includes allowing our subprocessors and feature providers to process Customer Material for those purposes.
You confirm that you have all rights, permissions, notices, and lawful bases needed for Customer Material and our use of it as described here and in our Privacy Policy. You are responsible for the accuracy of your instructions and for ensuring they do not violate law, confidentiality duties, privacy rights, intellectual-property rights, or third-party terms.
6. AI-generated output and known limitations
The Service uses probabilistic AI systems. Their output is not verified merely because it sounds confident, includes detail, or refers to a source. Output may contain false or invented facts, statistics, citations, quotations, people, products, events, or conclusions; omit important context; be outdated, biased, unsuitable, or offensive; resemble third-party material; or fail to meet laws, industry codes, brand standards, or search-engine policies.
You must use human judgement appropriate to the subject and consequences. When publishing manually, you must first independently verify material facts, claims, sources, permissions, comparisons, testimonials, regulated statements, and information about identifiable people. If you enable Auto publish, you accept that these checks may not happen before publication and must instead use appropriate topics, instructions, and controls, monitor each publication, perform the checks promptly afterwards, and correct or remove unsuitable material. You must not present generated output as professional advice or expert evidence unless a suitably qualified person has reviewed and approved it.
We do not promise that output is accurate, complete, current, unique, copyrightable, exclusive, non-infringing, or suitable for your intended use. Similar or identical output may be generated for other users. You decide whether and how to use each output and remain responsible for that decision.
7. Automatic generation and publishing
The Service may offer manual, scheduled, and automatic workflows. When Auto publish is off, generated articles remain drafts until an Authorised User chooses to publish them. When Auto publish is enabled for a website, including where it is already enabled when you connect a destination or complete setup, connecting or continuing with that setting enabled gives GrowthScout an ongoing instruction and advance authorisation to deliver and publish articles that become due under your content plan without a separate preview, notification, or approval step for each article.
You choose the website, integration, topics, plan, schedule, templates, business context, generation settings, and whether automatic publishing is enabled. Publication may occur before anyone in your organisation has read the output. Connecting or continuing with Auto publish enabled confirms that you understand and accept that risk and have put in place monitoring and correction processes appropriate for your website. Auto publish may initially be on when a website is created. You must check the current setting before connecting a publishing destination. The connection flow warns when it is on, and its final action states that the connection will allow automatic publishing. Completing that action is your express authorisation for future due scheduled articles to be published automatically in accordance with your settings.
You can reduce the risk by keeping Auto publish off, changing your plan or instructions, limiting integration permissions, or disconnecting the destination. Changes may not stop work or third-party actions already in progress. Publishing can also be delayed, rejected, duplicated, reformatted, or otherwise affected by network conditions, retries, integration behaviour, or the destination platform.
GrowthScout may use automated safety and quality controls and may pause a workflow where we reasonably suspect illegality, infringement, abuse, or security risk, but we do not undertake to review every article and are not your editor, publisher, compliance officer, or legal adviser.
8. Your responsibilities as website publisher
As between you and GrowthScout, you control the website and are the publisher and editor of material published there, including material published through an automated workflow. You are responsible for:
- regularly checking generated drafts, publishing activity, live pages, and integration errors;
- fact-checking and deciding whether material is accurate, fair, useful, lawful, and appropriate for your audience;
- promptly correcting, updating, unpublishing, or removing material that is wrong, outdated, harmful, disputed, or no longer appropriate;
- complying with advertising, consumer-protection, privacy, data-protection, defamation, intellectual-property, accessibility, sector-specific, and other laws and codes that apply to you;
- complying with the terms and policies of your host, content-management system, search engines, and other connected services; and
- maintaining backups, security, and a correction or takedown process for your website.
If a person reports an error, infringement, unlawful statement, privacy issue, or other complaint about content on your website, you must investigate and take appropriate action promptly. Tell us when you reasonably need our assistance with material or records held in GrowthScout.
These terms allocate responsibility between you and GrowthScout. They do not bind a copyright owner, person described in content, data subject, regulator, or other third party, any of whom may still bring a claim against you or us.
9. Acceptable use
You must not use the Service, or help another person use it, to:
- break the law, deceive people, infringe rights, breach confidence, defame, harass, threaten, or facilitate harm;
- publish regulated advice, claims, or promotions without the review, approvals, disclosures, and qualifications the law requires;
- submit personal data, confidential information, or third-party content that you are not entitled to process or disclose;
- distribute malware, malicious code, spam, phishing, or content intended to manipulate or compromise systems or people;
- gain unauthorised access, test vulnerabilities without written permission, bypass security or usage limits, or interfere with the Service;
- scrape, resell, sublicense, reverse engineer, or use the Service to build a competing model or service, except where applicable law does not permit that restriction; or
- misrepresent AI output as independently researched, verified, or written by a named person when it was not.
We may investigate suspected misuse and remove or restrict material or access where reasonably necessary to protect users, third parties, the Service, or our legal position.
10. Intellectual property
We and our licensors own the Service, software, workflows, interface, documentation, branding, and all related rights other than Customer Material. Subject to these terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable right to use the Service for your internal business purposes during the contract.
As between you and GrowthScout, you may use generated output for your business. To the extent we own transferable intellectual-property rights in output generated specifically for you, we assign those rights to you once the fees for that output have been paid. If a right cannot be assigned, we grant you a perpetual, worldwide, royalty-free licence to use, modify, reproduce, publish, distribute, and commercialise that output. This does not transfer rights in the Service, third-party material, or material that you supplied.
Because AI output may not qualify for intellectual-property protection and may overlap with other material, this section is not a promise that you will own enforceable or exclusive rights or that the output will not infringe another person's rights. You remain responsible for clearance before use.
If you voluntarily give us suggestions or feedback, you permit us to use it without restriction or payment, provided we do not identify you publicly without permission.
11. Third-party services and integrations
The Service relies on third parties, which may include AI-model, search-data, hosting, storage, authentication, email, payment, content-management, and publishing providers. Their services have their own terms, privacy notices, limits, policies, and availability. You authorise us to exchange data with a provider when needed for a feature you request or integration you enable.
We do not control third-party services, search-engine rules, or destination websites and are not responsible for their acts, omissions, security, outages, changes, suspensions, content decisions, or loss of access. We may change, replace, or discontinue an integration where a provider or legal requirement makes that reasonably necessary.
This section does not exclude responsibility for our own selection, instructions, configuration, or management of a provider, or any responsibility for a subcontractor or subprocessor that applicable law or the data-processing addendum places on GrowthScout.
12. Plans, subscriptions, credits, and payment
Prices, billing intervals, plan allowances, trial terms, and taxes are shown at checkout or in the Service. Unless the checkout says otherwise, a paid subscription renews automatically for the same billing interval until cancelled, and you authorise our payment provider to charge the payment method on file. The checkout will state whether a price includes VAT or another applicable tax. You must keep valid billing information and pay charges when due.
Where we offer a trial, the checkout or Service states its duration and the date or event on which paid billing begins. Unless stated otherwise there, the trial converts to the displayed recurring paid subscription when it ends unless an Authorised User cancels it first.
The technical steps shown in the Service and hosted checkout are the steps for submitting an order. You can identify and correct input errors before submission, and we acknowledge account creation and paid orders electronically. The contract is offered in English. These terms can be saved or printed; we retain account and billing records but do not provide an individually negotiated copy unless we agree one in writing.
Plans can include limits or credits for particular features. Included credits may reset or expire at the end of a billing period; separately purchased credits may have different terms shown when you buy them. Credits have no cash value, cannot be transferred, and are not a bank, stored-value, or investment product. Usage already consumed is not restored merely because output is deleted or not published.
Authorised organisation owners or administrators can cancel website products through the Service. A cancellation may take effect immediately, reduce or cancel the related subscription, and permanently delete that website and its website-owned GrowthScout data, as explained in the confirmation shown before cancellation. Export or retain anything you need first. Cancelling does not reverse content already delivered to a third-party website.
Except where the law requires otherwise or we expressly offer a refund in writing, charges are non-refundable. We may change prices for a future billing period by giving reasonable advance notice. If you do not accept the change, you may cancel before it takes effect.
13. Availability and changes to the Service
We aim to provide a dependable Service, but do not promise uninterrupted or error-free operation. Maintenance, security work, provider limits, internet conditions, and events outside our reasonable control can affect availability and workflow timing. Estimated completion, publication, ranking, and performance times are not guarantees.
We may improve, change, add, or remove features. If we make a change that materially reduces the core functionality of your paid plan, we will give reasonable notice where practicable. Preview, beta, and experimental features may change or stop without notice and should not be used for critical workflows.
14. Suspension and termination
We may suspend or restrict an account, workflow, integration, or item of content where fees are overdue, these terms are breached, a provider requires it, or we reasonably believe continued use creates a security, legal, abuse, or third-party risk. Where appropriate, we will explain the reason and give you a reasonable opportunity to remedy it.
Either party may terminate the contract if the other commits a material breach and does not remedy it within 30 days after written notice, where the breach can be remedied. We may terminate immediately for fraud, serious illegal use, deliberate security abuse, insolvency, or a breach that cannot be remedied.
On termination, your right to use the Service ends and automatic workflows will be stopped when reasonably practicable. You remain responsible for charges already incurred and for material previously published. Sections that are intended to operate after termination, including payment, intellectual property, confidentiality, liability, indemnity, and general terms, continue to apply.
15. Confidentiality and data protection
Each party must protect the other's non-public business, technical, security, and commercial information using reasonable care and use it only to perform or receive the Service. This duty does not apply to information that is public without breach, was already lawfully known, is independently developed, or is lawfully received from another source. A party may disclose information where law requires it after giving notice where legally permitted.
Our Privacy Policy explains how we process personal data as a controller. You remain responsible for deciding whether Customer Material contains personal data, giving required notices, having a lawful basis, responding to rights requests concerning your website, and complying with UK data-protection law. Where we process personal data solely on your documented instructions, the data-processing addendum at [INSERT DPA URL OR AGREED DPA PROCESS] forms part of the contract and must contain the processor terms required by Article 28 of the UK GDPR.
16. Disclaimers and no guaranteed results
Subject to our commitment to use reasonable care and skill and obligations that cannot lawfully be excluded, the Service is provided “as available”. We do not guarantee that the Service or any output will be uninterrupted, error-free, secure, accurate, complete, current, compliant, or suitable for a particular purpose, or that every defect will be corrected.
We do not guarantee search rankings, indexing, visibility in search or AI answers, backlinks, traffic, conversions, sales, revenue, reputation, or any other business result. Results depend on your website, market, content, implementation, competitors, third parties, and changing search-engine systems and policies.
To the fullest extent permitted by law, all other implied warranties, conditions, and terms are excluded. Nothing in this section limits the reasonable-care-and-skill commitment in section 3, an express commitment in an order or signed agreement, or a remedy that the law does not allow us to exclude.
17. Liability
Nothing in these terms excludes or limits either party's liability for death or personal injury caused by its negligence, fraud or fraudulent misrepresentation, wilful misconduct, or any other liability that cannot lawfully be excluded or limited.
Subject to that paragraph and to the extent permitted by law, GrowthScout is not responsible to the extent a loss, damage, claim, penalty, or cost was caused or increased by: your Customer Material, instructions, settings, or selection of a website or publishing destination; your decision, after the warnings in sections 6 and 7, to rely on or publish output containing an error, omission, invented statement, or outdated information without appropriate human review, including through Auto publish; your failure to monitor, correct, update, or remove content; a search engine, connected service, destination website, or other third party outside our reasonable control; or an event outside our reasonable control. This allocation does not apply to the extent the loss was directly caused by our breach, negligence, fraud, or wilful misconduct.
Neither party is liable to the other for indirect or consequential loss, or for loss of profit, revenue, business, contracts, opportunity, anticipated savings, goodwill, reputation, search visibility, traffic, or business interruption, even if the possibility was known. GrowthScout is not liable for loss or corruption of data to the extent caused by your failure to maintain the independent backups required by section 4. This does not prevent us from recovering fees and charges properly due.
The previous paragraph does not exclude reasonable direct costs of removing, correcting, or restoring content where GrowthScout publishes it contrary to the Auto publish setting properly recorded by the Service or to a destination other than the one you selected. Those direct costs remain subject to the liability cap below.
Subject to the first paragraph of this section, GrowthScout's total aggregate liability arising out of or in connection with the Service, these terms, and all related claims is limited to the greater of (a) the fees paid or payable by you for the affected Service during the 12 months immediately before the first event giving rise to the claim and (b) £[INSERT INSURANCE-BACKED LIABILITY FLOOR]. The exclusions and cap apply together to contract, tort including negligence, misrepresentation, restitution, breach of statutory duty, and any other legal basis. Each exclusion and limit in these terms applies only to the extent permitted by law and subject to any applicable requirement that it be fair and reasonable.
18. Third-party claims and indemnity
You will indemnify and keep [INSERT LEGAL ENTITY NAME] and its officers, employees, and contractors indemnified against third-party claims, damages, judgments, lawfully recoverable regulatory penalties, and reasonable legal costs to the extent they arise from your Customer Material; your instructions, settings, website, alteration or combination of output; your decision to publish or rely on output without the checks required by sections 6 and 8; your lack of authority to connect a website or destination; your material breach of sections 4, 5, 8, or 9; or your violation of another person's rights or applicable law. This indemnity does not apply to the extent a claim was caused by unmodified GrowthScout output that the checks reasonably required by these terms would not have identified, or by our own breach, negligence, fraud, or wilful misconduct.
We will notify you promptly of a covered claim, allow you reasonable control of its defence and settlement, and provide reasonable cooperation at your cost. You must not settle a claim in a way that admits fault by us or imposes a non-monetary obligation on us without our written consent, not to be unreasonably withheld.
19. Changes to these terms
We may update these terms to reflect changes to the Service, providers, security, business, or law. We will post the updated version and change the date above. For a material change affecting an active paid subscription, we will normally give at least 30 days' notice by email or in the Service. A change may take effect sooner where needed to comply with law, address an urgent security or abuse risk, or reflect a third-party requirement.
If you do not agree to a material change, you must stop using the Service and cancel before it takes effect. Continued use after the effective date constitutes acceptance of the updated terms.
20. Governing law and disputes
Before starting court proceedings, each party will give the other written notice of the dispute and try in good faith to resolve it for at least 30 days, unless urgent interim relief is reasonably needed.
These terms and any dispute or claim arising out of or in connection with them, including non-contractual disputes or claims, are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that either party may seek urgent protective or interim relief in another court with jurisdiction where reasonably necessary.
21. General terms
- Notices: We may send operational and legal notices to your account email or display them in the Service. Notices to us must be sent to the contact in section 22.
- Assignment: You may not assign or transfer the contract without our written consent. We may assign it as part of a reorganisation, financing, or sale of all or a substantial part of the business, provided this does not reduce your rights.
- Force majeure: Neither party is responsible for delay or failure caused by events outside its reasonable control, except that this does not excuse payment obligations.
- No partnership: These terms do not create a partnership, joint venture, agency, employment, fiduciary, or exclusive relationship.
- Third-party rights: A person who is not a party to the contract has no right to enforce it under the Contracts (Rights of Third Parties) Act 1999.
- Severability: If a court finds part of these terms invalid or unenforceable, it will be adjusted or removed only to the minimum extent necessary and the rest will continue.
- Waiver: A delay or failure to enforce a right is not a waiver of that or any other right.
- Entire agreement: These terms and incorporated documents form the entire agreement about the Service and replace earlier discussions or understandings, but do not exclude liability for fraud or fraudulent misrepresentation.
22. Contact us
Questions and legal notices about these terms should be sent to:
[INSERT LEGAL ENTITY NAME]
Registration number: [INSERT REGISTRATION NUMBER, IF APPLICABLE]
VAT number: [INSERT VAT NUMBER, IF APPLICABLE]
[INSERT REGISTERED OR PRINCIPAL POSTAL ADDRESS]
[INSERT LEGAL CONTACT EMAIL]